Tourism - a powerful tool for building a reputation of individual regions and the country as a whole. Creation of tourism clusters and promote Russia's image as a sought after tourist destination today is the task of the highest state level.
In 2011, at a meeting of the Russian government approved the federal target program "Development of domestic tourism in the Russian Federation (2011-2018)". Currently Rosturizm together with the Ministry of Economic Development and the Ministry of Finance is considering the issue on extension of the federal program until 2019, followed by the development of new targeted program of development of tourism for the period 2020-2025.
The results of the program are already showing significant macroeconomic effect for a number of Russian regions. Within the framework of the federal target program in the region to establish quality infrastructure, which contributes not only to build tourist traffic, but also increase the level and quality of life. In addition to the new tourist objects are actively used by local residents, and created tourism clusters contribute to the emergence of new jobs and address the employment, which is reflected in the standard of living in the region.
Program activities are aimed at increasing the efficiency of promotion of national tourist product in the domestic and international markets. Beginning in 2015, Russia is in the top 10 best tourist destinations in the world, and the number of Russian tourists traveling within the country, increased in 2016 by 15% (data ATOR).
Experts NTU designed package, including awareness-raising campaigns on promotion / positioning region of Russia as a promising tourist destination; development of concepts of creation of tourist clusters, organization of exhibitions, forums and press tours, as well as promotional activities of foreign companies in the Russian market of tourist services.